Project Details
From news to soap operas, RTL has a legacy of 68 television channels across Europe and is defined by the breadth of its content, culture and brands. The broadcaster has grown to represent a range of shows, topics and partnerships across multiple touchpoints – united through entertainment but not identity.
Client
Sector
Category
Year
RTL
Broadcast/TV
Brand Identity
2021
An evolution of the iconic primary-coloured logo, it’s dynamic and responsive to the context it is placed within.
A design system inspired by the logo.
With a focus on simplicity and human-centric. The system was designed to flex across the multifaceted touchpoints of the brand.