RTL
The colours of stories. United.
Project Details
From news to soap operas, RTL has a legacy of 68 television channels across Europe and is defined by the breadth of its content, culture and brands.
The brief was to unite the RTL brand and create a new identity which evokes this. Working in partnership with AKQA Sweeden, AKQA UK and RTL's internal team, I led the visual toolkit and brand guidelines for RTL's newly united rebrand.
Client
Agency
Sector
Category
Role
Year
RTL
AKQA Sweeden & UK
Broadcast/TV
Brand Identity
Design Director/Art Director
2021
The United Logo repositions RTL as a modern symbol of unity. RTL becomes a platform with attitude and clarity.
The endlessly versatile RTL logo is the cornerstone of the developed identity. The logo is responsive to the context it is placed within, making it trully dynamic and true to the RTL values.
A design system inspired entirely by the logo.
