otta
Helping frustrated job seekers to finally find the perfect job
Project Details
Most job sites play the numbers game. But Otta believes there’s a better way, putting the candidate first instead. Their brief was to create a campaign that took them from a successful startup challenger brand to front-of-mind among its target audience nationwide.
Client
Agency
Sector
Category
Role
Year
otta
Stink Studios
Fintech
Campaign/Advertising
Design Lead/Art Director/Designer
2022
Building on Otta's existinging look & feel of abstract representation, a visual language was built around the idea of the 'job seeker' being represented in a human, relatable and playful way.
Through VOD, OOH and Social Media, we used an orb character to depict scenes and moments that tapped into the thoughts and feelings of job seekers.
