MANORS
Giving a golf brand a change of course
Project Details
In order to move away from being viewed as a golfing heritage and lifestyle brand, MANORS decided to shift its focus to producing performance goods, purpose-made for the course.
Client
Agency
Sector
Category
Role
Year
Manors
Stink Studios
Sport
Brand Identity
Design Director/Art Director/Designer
2022
The brand’s core mark is made of 18 holes.
The MANORS letters were assigned to the various levels of terrain on the individual holes, giving each its own distinct appearance.
With the new visual language, 18 bespoke patterns, based on the hole maps from 18 different courses were created. Keen to give a nod to the game's heritage, each of the holes was taken from different courses from The Open.
The developed system was applied across all of the touchpoints.
