Johnnie Walker Gold Label
Giving an icon an irreverent identity
Project Details
Campaign for Johnnie Walker with a purpose to change cultural perceptions of the scotch category. A complete repositioning of the brand was developed, building from the ground up with an entirely new brand strategy - target audience, serve strategy, comms & culture.
Client
Agency
Sector
Category
Role
Year
Johnnie Walker
Something
Drinks
Campaign Identity
Designer
2018
Johnnie Walker developed a new serve – Gold & Apple. Inspired by the serve itself, a platform was developed that was disruptive, playful, expressive and unlike nothing the scotch category has ever seen before.
